Creative Direction, Art Direction & Photography
Stendhal, Rosis Delicatae Groupe Bogart, Paris
Rosis Delicatae is a skincare line built around the rose. Not the rose as cliché, but the rose as an active ingredient, precise and potent. The challenge was to honor that botanical richness without falling into the obvious.
The petals aren't styling. They are the campaign. Scattered, suspended, mid-fall, they create a world where the product exists inside nature rather than alongside it. The white background keeps it clean, keeps it Stendhal. The softness of the pink against the clinical green of the packaging was a deliberate tension; femininity and efficacy in the same frame.
Everything floats. Nothing is placed.
