Creative Direction, Art Direction & Photography
Carven Collection Parfums Groupe Bogart, Paris
Carven was born from travel. The house has always carried that sense of departure, of being somewhere between here and elsewhere. For the Collection Parfums campaign, I wanted to put the bottles in the sky. Not as a metaphor. Literally.
The concept wrote itself: the bottles take flight. A direct line back to the brand's DNA, not a reference, a continuation.
Then came the work. Two skies built from scratch. The pale, weightless blue of departure — soft clouds, scattered bottles, the feeling of something just leaving the ground. And the dark sky, heavy with cloud, the same bottles suddenly more serious, more nocturnal. Same collection. Completely different tension. The lighting, the spacing, the angle of each bottle in the frame: nothing was left to chance. Floating takes precision.
