Creative Direction & Photography

Ted Lapidus Maroquinerie, Hiver 2025 - Groupe Bogart, Paris

When I started working on this campaign, I knew I didn't want it to feel like a product shoot. Ted Lapidus has a history, a weight to it, and I wanted that to come through in every frame.

I built the concept around silence. The kind of silence you feel in Paris in January, when the light is low and everything feels more deliberate. I wanted the bags to exist in that space, not posed, not styled to death, just present. Each piece placed as if it had always belonged exactly there.

The tension between the dark backgrounds and the warmth of the leather was intentional. Burgundy against black. Camel against grey. I was thinking about contrast not just visually but emotionally. Luxury isn't loud. It doesn't need to be.

Every decision, from the quality of light to the angle of a handle, was made to let the craftsmanship do the talking.

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