Creative Direction, Art Direction & Photography
Méthode Jeanne Piaubert, Suprem'Advance Premium Groupe Bogart, Paris
Jeanne Piaubert is one of France's oldest prestige skincare houses. Suprem'Advance Premium is their most sophisticated line, and the brief demanded imagery that could hold its own in the luxury anti-aging market against brands with ten times the budget.
The entire visual territory was built around gold. Not as decoration but as language. It signals age, rarity, investment. The light was sculpted to give the textures weight, to make the cream in that jar look like something you would protect. Every shadow was placed. Every reflection earned.
For the key visual, I wanted to say something about the science behind the formula without making it feel clinical. The circuit lines were the answer. Precise, elegant, almost invisible until you look closer. Exactly how good skincare should work.