Creative Direction, Art Direction & Photography
Stendhal, Divine Alba Groupe Bogart, Paris
Divine Alba is Stendhal's most iconic skincare line. White, luminous, almost medicinal in its purity. The creative direction had to match that promise.
Air. Light. Space. The entire campaign was built around whiteness as a luxury language, with gold used only as an accent, a whisper rather than a statement. The applicator, the lid, the spoon: each object treated like a piece of jewelry, shot close enough to feel the texture of the metal, the softness of the cream.
Nothing is loud here. That was the point.
