The Brief
Autre Paris came to me with a feeling, not a brief. They wanted emotion over aesthetics: a Parisian sensibility that went beyond the obvious.
The Direction
My starting point was contrast : dark, moody light against the warmth of a classic Haussmann interior. Casting was deliberate, ethnic diversity as a visual choice, creating stronger contrast and a more layered, human image. Colors were pulled directly from the garments, building coherence from the inside out.
The Intent
I wanted the models to exist within the space, almost absorbed by it. Architecture and body becoming part of the same visual language. Not a fashion shoot. A mood : luxurious, sensual, and alive.
